It is written that "they started with an insight that customers don't consider tasty as healthy". So, that means they feel only health conscious people buy their product? In that case, how many people beyond tier - I cities are health conscious? I would like to draw an analogy of coca-cola's failure of "diet coke" in semi -urban and rural areas. Because, the notion of health consciousness is secondary when compared to taste. It will be interesting to see how they are going to perform in tier - II & III markets.
Hippo was discontinued in 2014. How is the 2019 Nielsen report showing its market share? It raises questions on authenticity of all your data. Also, your analysis of Hippo is incorrect. Demand did not fizzle. It remained very popular till the end. A quick google search will show you that its flavors had an entirely positive response. Too Yumm has adapted many of them.
I was surprised to not find Balaji on the list of players - it's pretty popular in Mumbai suburbs for the quantity it offers for the same price as other brands. I think it's presence is only limited to Mumbai/Gujarat?
What did you mean by a "being a me-too brand" ? - In my understanding, the interpretation is that, the Too- Yum brand didn't want to be in the "I'm also one among the healthy snacks Crowd."
Please do correct me if my thinking is wrong?
Thank You . Looking forward to more from this page.
Beautiful piece of writing and a perfect marketing class notes for 4Ps. Thanks, Azhar and Vivek to put this case together. I am inquisitive to know, how beginners work on scaling up their distribution channel? How easy it is to reach out the tier 2 and tier 3 cities? How the last mile connectivity is ensured when you are not an HUL or PNG? I would like to know about that from you in your upcoming segment. Thanks again, guys. Looking forward to more from this page.
Beautifully curated especially by referring to 4P's. I read that they represented Virat as their brand person who they boarded to connect to customers. I'm wondering how early-on brand should invest on such marketing where you on-board a celebrity to advocate, how the ROI is calculated?
It is written that "they started with an insight that customers don't consider tasty as healthy". So, that means they feel only health conscious people buy their product? In that case, how many people beyond tier - I cities are health conscious? I would like to draw an analogy of coca-cola's failure of "diet coke" in semi -urban and rural areas. Because, the notion of health consciousness is secondary when compared to taste. It will be interesting to see how they are going to perform in tier - II & III markets.
Hippo was discontinued in 2014. How is the 2019 Nielsen report showing its market share? It raises questions on authenticity of all your data. Also, your analysis of Hippo is incorrect. Demand did not fizzle. It remained very popular till the end. A quick google search will show you that its flavors had an entirely positive response. Too Yumm has adapted many of them.
I was surprised to not find Balaji on the list of players - it's pretty popular in Mumbai suburbs for the quantity it offers for the same price as other brands. I think it's presence is only limited to Mumbai/Gujarat?
Good Article . One suggestion : Links to sources for research and additional section perhaps as to how did u do research for this article .
What did you mean by a "being a me-too brand" ? - In my understanding, the interpretation is that, the Too- Yum brand didn't want to be in the "I'm also one among the healthy snacks Crowd."
Please do correct me if my thinking is wrong?
Thank You . Looking forward to more from this page.
product first then marketing. thanks. for the write up.
can you please add US dollars as money value? I don't really understand indian money.
Awesome guys! Waiting for more articles! :)
Best of luck :)
Beautiful piece of writing and a perfect marketing class notes for 4Ps. Thanks, Azhar and Vivek to put this case together. I am inquisitive to know, how beginners work on scaling up their distribution channel? How easy it is to reach out the tier 2 and tier 3 cities? How the last mile connectivity is ensured when you are not an HUL or PNG? I would like to know about that from you in your upcoming segment. Thanks again, guys. Looking forward to more from this page.
great and useful article, i would like to inquire about the bibliography
Hey, 750 million dollars is not equal to 10000 cr
You guys should also write a post on how you concept and create those slides in the article. They're simple yet informative. Thank you for the work.
Beautifully curated especially by referring to 4P's. I read that they represented Virat as their brand person who they boarded to connect to customers. I'm wondering how early-on brand should invest on such marketing where you on-board a celebrity to advocate, how the ROI is calculated?